DATAGizmoIQ collects consumer data continuously at multiple touch points. Pavilions’ interactive displays, sensors and other features serve as a giant information funnel.
METHODOLOGYThrough GMG’s offline/online model and reach, GizmoIQ gains a wealth of information from one-to-one engagements, group demonstrations, coupons, online transactions, on-site log in, polls, focus groups, CRM-based questionnaires and mobile surveys.
RESEARCHAggregate reports are shared with clients and select partners. GizmoIQ also can design and execute custom projects to any metrics. These may encompass all elements of the GMG network, as well as special events at other venues.