GizmoIQ is GMG’s research arm. The division runs data collection in pavilion infrastructure and online, plus provides tools for custom projects. It delivers valuable insight on consumer buying habits, behavior, pricing, brand preferences and more.

DATA

GizmoIQ collects consumer data continuously at multiple touch points. Pavilions’ interactive displays, sensors and other features serve as a giant information funnel.

METHODOLOGY

Through GMG’s offline/online model and reach, GizmoIQ gains a wealth of information from one-to-one engagements, group demonstrations, coupons, online transactions, on-site log in, polls, focus groups, CRM-based questionnaires and mobile surveys.

RESEARCH

Aggregate reports are shared with clients and select partners. GizmoIQ also can design and execute custom projects to any metrics. These may encompass all elements of the GMG network, as well as special events at other venues.